A Definitive Guide to Performing an SEO Audit

If you’re like most business owners, you want to make sure that your website is performing as well as possible. That’s why today we’re going to discuss how to perform an SEO audit. A good SEO audit can help you identify any potential problems with your website and fix them before they have a negative impact on your traffic and revenue. In this article, we’ll walk you through the steps involved in performing an SEO audit. So, let’s get started!

1. Identify Your Goals

The first step in any audit is to identify your goals. What are you hoping to achieve with this audit? Do you want to improve your website’s traffic? Increase your conversion rate? Get better rankings in the search engines? Once you know what your goals are, you can tailor the rest of the audit to meet those specific needs. For example, if your goal is to improve your website’s traffic, you’ll want to focus on auditing your website’s traffic sources and ensuring that your site is optimized for search engines. Likewise, if your goal is to increase your conversion rate, you’ll want to focus on auditing your website’s conversion funnel and making sure that it’s as effective as possible.

2. Analyze Your Website’s Traffic

Once you know what your goals are, you can start auditing your website’s traffic. The first thing you’ll want to do is take a look at your website’s traffic sources. Are most of your visitors coming from organic searches? Direct traffic? Referral traffic? Social media traffic? Once you know where your visitors are coming from, you can start to see which traffic sources are performing well and which ones could use some improvement. It will also be in your best interest if you know the types of businesses that need SEO, as this will give you a better idea of what to look for when analyzing your website’s traffic. Learning the types of businesses that need SEO can also help you determine the type of keywords you should be targeting.

3. Audit Your Website’s SEO

Once you’ve analyzed your website’s traffic, it’s time to start auditing your website’s SEO. This will help you identify any potential SEO issues that may be holding your website back from ranking higher on search engine results pages. One of the best ways to audit your website’s SEO is by working with a professional SEO agency in Atlanta to help you perform a comprehensive audit. They will have the tools and experience necessary to identify potential SEO problems and help you develop a plan to fix them.

Conclusion

There you have it! These are the steps involved in performing an SEO audit. By following these steps, you can ensure that your website performs as well as possible and makes the most of your traffic. If you need help auditing your website’s SEO, be sure to contact a professional SEO agency today!